Using traditional marketing principles to achieve Social Marketing 90 like anti-smoking campaigns and fundraising for nonprofit organizations. Often referred to as societal marketing, it differs from commercial marketing because the primary goal is to change attitudes or behaviors rather than to increase sales.
This phase includes a content scaling strategy, possibly venturing into new formats such as Stories and Reels, and platform exploration. It also means establishing regular reviews and a willingness to adapt the strategy to changing platforms or audience trends.
Day 30 – Establish and Define Metrics
The final phase involves setting up metrics for measuring success. This is important, as it gives you a clear way to determine whether a particular approach is working or not and can help guide the direction of future efforts.
A good way to approach this is by identifying which metrics are relevant to the goals that were established earlier. For example, if one of the goals is to build brand awareness, then this could be measured by things like impressions or reach.
With a solid strategy and consistent execution, it is possible to build a strong online presence for any brand. This is especially true when the strategy is aligned with the company’s mission and values, making it more than just a tool to sell products. Instead, it can be a vehicle to engage with customers and become a valuable member of the community. This, in turn, can ultimately lead to growth.
