Scent Marketing Techniques
In retail, scent marketing has been shown to persuade customers to linger in stores and browse for longer periods of time, increase customer loyalty, improve perceptions of brand quality and create a feeling of familiarity and comfort. It can also be used to promote specific products, such as fragranced candles that enhance the atmosphere in hotels and spas or perfumed air in a restaurant that will make diners hungry.
The fragrances Geur marketingtechnieken that are chosen for the purposes of scent marketing must be subtle, and they should match the brand’s image, as research has shown that when a scent is congruent with the image of a company, it can trigger immediate associations when the name of the company is heard. For example, the distinctive aromas of Bloomingdale’s are both light and memorable, perfectly capturing the elegance and sophistication of the brand.
Scent Marketing Tips for Restaurants: Boosting Dining Experiences
When choosing a scent, it’s important to take into account the type of ambience that is being created in the business, the types of emotions that need to be triggered and the age range of the target audience. For example, if the business is a yoga studio or spa, floral scents are commonly used as they have a calming effect and will help to relax customers. In contrast, a scent like leather is often associated with luxury and will work well in a high-end store.
The smell of freshly baked bread or succulent steak can be an effective way to attract the attention of customers in restaurants, and the same is true for coffee shops and bakeries. The aroma of fresh, clean linen can be an excellent choice for hotels and wellness centres, while a citrus scent is invigorating and works well in gyms and fitness centers.
