Verify and clean email lists is a powerful tool that can connect brands with their customers and subscribers. It’s important to keep those connections clean. Dirty data negatively impacts email deliverability and can cause spam traps to snag your list. By implementing best practices and using the right tools, you can maintain a clean, effective mailing list that drives results for your omnichannel marketing program.
How often you verify and clean your email lists depends on the size of your list, how frequently you send campaigns, and your bounce rate. In general, it’s a good idea to verify and clean your list once every six months. However, the more you use your list and the higher your bounce rates, the more frequently you should clean it.
Verify and Clean Email Lists: Enhance Email Marketing Performance
When you use an email verification service, they will scan your list of addresses to identify any issues that may impact your email campaign. This includes syntax checks (to make sure the email address follows the correct format), getting rid of disposable or universal recipients, and pinging the email server to confirm it is active. In addition, email validation can help you get rid of duplicate addresses that may be causing your deliverability issues.
Choosing the right bulk email verification service is essential to ensuring the accuracy of your data and improving your overall inbox performance. ZeroBounce is an industry-leading service that’s backed by thousands of positive reviews from individual and enterprise users. They have a free plan that provides 50 verifications and an affordable enterprise solution to ensure the quality of your mailing lists.
